With screens getting larger and data connections getting faster, the convenience and ease of use of smart phones and tablets means that they are fast becoming the preferred method of accessing the Internet. The knock-on effect is that there is an increasing chance that a percentage of visitors may only ever view your website on a mobile device. Are they getting the best user experience?
Take a regular website that has been created to be viewed on a desktop or laptop. When viewed on a mobile device it will retain it’s layout and simply shrink the content to fit the page. This will result in text and navigation that’s too small to read without zooming in and out.
Now take a ‘Mobile Responsive’ website. This will cleverly and automatically adjust it’s content to the size of the browser allowing for an optimal viewing experience on all devices engaging your viewer for longer. So your website will look great whether it’s viewed on a desktop, laptop, tablet or smart phone.
The cost of responsive websites is coming down and responsive is definitely the way forward.
Are you ready to respond?