A brand is more than just a logo. It’s a feeling, an impression and an experience. A strong brand is an important asset that is recognised and trusted and gives people a feeling of confidence in the products or services that it produces.
The Design Council has created an informative guide on ‘The power of branding’. In it they explain what branding is and how it works. It’s long but if you have an existing business or are thinking of launching something new, it’s well worth a read.